Entertainment Phatstaxx Video

Entertainment is now a sprawling $500-billion industry that reaches into every corner of human life. If you're in the entertainment business, your competitors range from athletes to casinos, Disney to Sony, Harry Potter to the Dixie Chicks. How do you differentiate your product and find your market in this incredibly complex and brutally competitive marketplace? This book will show you how. Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and much more. You'll discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success. You'll also learn how to create tomorrow's blockbuster properties, starting right now.* Marketing and the 4 C's of entertainmentBring together everything that matters: content, conduit, consumption, and convergence* Seize the time, create a blockbusterOrganize your marketing to strike while the iron is hottest* Solutions for every entertainment product and mediumFilm, video, broadcast, cable, radio, music, print, games, sports, travel, and more* How the winners keep on winningDiller, Levin, Eisner: staying on top in the world's most brutal business* Character as brandMagical profits: the lessons of Harry Potter* New markets, new niches, new paradigmsIdentifying tomorrow's trends and opportunities before your competitors do* Bringing your brand to lifeLocation-based entertainment, "experiential branding," and beyond Next-generation marketing in the $500 billion global entertainment marketplace.

EyeToy: Chat is the world's first console-based "video phone," available only on the PlayStation2 computer entertainment system. PlayStation 2 gamers will for the first time, be able to have live face-to-face conversations with one another throughout the country. Using the EyeToy USB Camera, the EyeToy: Chat game disc, a network-ready PlayStation 2 system and a broadband Internet connection, friends and family can enjoy an interactive visual communication experience. EyeToy: Chat transforms your television into an interactive communication device, enabling a highly social experience. Easy to set up and use, EyeToy: Chat offers multiple communication modes video, voice and text chat. Additional features include the ability to send, receive, and store video-mail and play classic mini-games such as Naval War, Chess and Checkers. A full set of parental controls ensures users that EyeToy: Chat is a safe, fun experience for all members of the family. Set to release this summer, EyeToy: Chat is poised to offer PlayStation 2 consumers a completely new way to connect and socialize with one another. KEY FEATURES EyeToy: Chat is the world's first console "video phone" offering live video and audio communication. Friends and family can connect live with one another simply by using an EyeToy camera, the EyeToy: Chat disc exclusively for PlayStation 2, a Network Adaptor, and a broadband Internet connection. Simple set-up and interface makes EyeToy: Chat easily accessible to the PlayStation 2 audience as a whole. Transform your living room and TV into an interactive communication device. Chat face-to-face with your friends and family near and far. Multiple communication modes including video, voice and text chatting Three mini-games chess, checkers and naval war offer additional entertainment options when chatting with friends.