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Corporation Tau The Power of Corporate Communication: Crafting the Voice and Image of Your Business by Paul A. Argenti, Strategies for Effectively Communicating with All Constituencies, External and Internal--and Boosting Corporate Reputation and Your Bottom Line Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. "The Power of Corporate Communication is today's most straight-talking guide for mastering the art--and leveraging the power--of corporate communication. Dozens of field-tested techniques provide solutions for internal and external corporate communication challenges. Insights from today's leading corporate communication experts combine with real-life examples from global corporations including Microsoft, Johnson & Johnson, and GE to examine: Key components of the corporate communication function Methods to manage multiple constituencies and deliver consistent, relevant messages Crisis communication tactics, and the dangers of creating "spin" as opposed to facing problems head-on A successful communication program is central to everything your organization accomplishes, or hopes to accomplish. Let "The Power of Corporate Communication provide you with the tools you need to establish and maintain that program--and build a corporate communication program that provides you with a strategic advantage. "If left unaddressed, issues of corporate communication can come back to haunt a company; when addressed, they can extend its success. Our hope is that you will use "The Power of Corporate Communication as a field guide in building your company's reputation."--From Chapter One Pick up a copy of today's "Wall Street Journal, and odds are that you'll find afront-page story of a troubled company grappling with a highly public crisis.
Successful Corporate Fundraising: Effective Strategies for Today's Nonprofits by Scott Sheldon, Corporate giving currently accounts for nearly 10 percent of all charitable donations nationwide, and most experts agree that the flow of corporate resources earmarked for nonprofit programs is on the rise. Yet, many fund raisers are held back from tapping this gold mine by the fear they don t know how to " play the system" correctly. When it comes to soliciting corporate funds, even old hands at private fund raising find themselves stymied by the lack of clear-cut answers to such critical questions as: " How do I find out which companies give and how do I obtain information about them?" " Who are the funding decision makers, and how do I appeal to them and cultivate relationships with them?" " What hidden strings and pitfalls should I be aware of when soliciting corporate funds?" Successful Corporate Fund Raising provides in-depth answers to these and all your questions about finding and winning corporate funds. The distillation of Scott Sheldon s more tha two decades of experience as a corporate fund raiser, it provides a complete blueprint for developing and maintaining successful corporate fund-raising programs at nonprofits of all sizes. The book begins with an in-depth exploration of the world of contemporary corporate giving. It explains the key differences between private funding and the " strategic philanthropy" practiced by many corporations. It describes the various forms corporate giving most commonly takes, including cash, in-kind, and volunteerism. And it clearly spells out the motivations, perceptions, expectations, and conditions driving most corporate funding. The lion s share of the book is devoted toschooling readers in effective low-cost strategies for locating, obtaining, and managing corporate resources.
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